Open box of 7 Shades of Matcha Chocolate with sticks from light to dark green, matcha powder and a bamboo whisk

7 Shades of Matcha Chocolate

Matcha chocolate in seven shades

Sixteen matcha chocolate sticks, from a soft jade green to a deep green with 25% matcha. Made with our matcha.

Why our matcha

A woman in a white blouse resting her head on her arm in a green tea field

Grown in Japan

Our matcha comes from tea fields in Japan, where tea has been grown for matcha for centuries.

A hand touching young, light green tea shoots on a tea bush

Shaded before harvest

For the last weeks before harvest the tea bushes grow in the shade. That gives the leaves their deep green colour and a rich, smooth taste.

Rows of tea bushes running down a hillside, with a valley and mountains in the distance

The highest quality

We choose our matcha for its bright colour, fresh aroma and smooth taste, whether you drink it pure or taste it in our chocolate.

Our matcha powder

What makes matcha different

Matcha is green tea, but not as you know it. With ordinary green tea you steep the leaves and throw them away. With matcha the leaves are ground into a fine powder, and you whisk that powder into water and drink it all: the whole leaf, in one bowl.

That is why matcha is so bright in colour and so full in taste. It starts in the tea fields, where the bushes grow in the shade for the last weeks before the harvest. The young leaves turn a deep green and stay soft and sweet. After steaming and drying, they are ground into a powder as fine as silk.

You can drink matcha pure, as a frothy bowl of tea, or with milk as a matcha latte. You can bake with it. And you can taste it in chocolate, where a few percent of matcha changes everything. Read how to make matcha step by step, or find out what matcha chocolate is.

Rows of green tea bushes on rolling hills, with forested mountains behind

Try our Hito Matcha

Japanese matcha of the highest quality: tea leaves that grow in the shade for weeks before harvest, ground into a fine, bright green powder with a rich, smooth taste.

Frequently asked questions

What is Hito Matcha?

Hito Matcha is a matcha brand from the Netherlands and part of Sucre & Co. We work with Japanese matcha of the highest quality and make two things with it: pure Japanese matcha powder and 7 Shades of Matcha Chocolate, matcha chocolate sticks in seven strengths.

Where can I buy Hito Matcha?

We don't sell on this website. Consumers buy Hito Matcha online at CandyOnline. Shops, cafes and wholesalers order directly from Sucre & Co. See where to buy.

What is the difference between matcha and green tea?

Matcha is made from green tea leaves that grow in the shade before the harvest and are ground into a fine powder. With other green tea you steep the leaves and throw them away. With matcha you drink the whole leaf, which gives it its bright colour and full taste.

Does matcha contain caffeine?

Yes. Matcha is made from tea leaves, so it contains caffeine, just like other green tea. How much depends on how much matcha you use.

Find Hito Matcha

Hito Matcha is not sold on this website. See where you can buy our matcha and matcha chocolate.

Where to buy

Become a wholesaler

Shops, cafes and online stores in Europe and the United States order Hito Matcha directly from Sucre & Co.

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